X-Ray Fashion


13. June 2022


09.00 - 12.00 / 13.00 - 17:00


Odin Teatret
Særkærparken 144
7500 Holstebro

see map


Free / Gratis - but you need to register!

‘X-Ray Fashion’ is a VR documentary that tells the darker story of garment production within the fast-fashion industry.

Directed by Italian-born director and fashion photographer Francesco Carrozzini (Franca: Chaos and Creation), X-Ray Fashion is a cinematic VR experience built around a 49-square meter physical installation that guides the viewer through the different stages of garment production from cotton farm to sweatshop, and from catwalk to consumer purchase to the afterlife of the garment.

The seven scenes of the film consist of 360-degree live-action footage that imparts a stunning, photo-realistic atmosphere. The transitions between the scenes consist of a CGI environment that allows the viewer to walk between the different scenes. This cinematic experience is a pioneering VR piece that tests the implementation of physical and sensory effects through settings that incorporate heat, wind, scent and shifting terrain.

By adding multidimensional sensorial effects, the filmmakers seek to draw the participant into an immersive physical experience that enriches storytelling in a new way.


X-Ray Fashion is created by MANND,
directed by Francesco Carrozzini and
produced by Connect4Climate alongside
philanthropist Paul G. Allen’s Vulcan Productions and
carbon-neutral company, Alcantara,
with VR interactive design by Molamill and
3D sound design by awe.


Duration: 20 min.

Language: English

One person can enter the installation every 10 minutes.
VR (virtual reality) masks will be provided.

Select your time slot here:

RESERVe your time slot HERE


Tickets available: 40